Ethical Issues Concerning Marketing Departments of Major Global Essay - 1

Ethical Issues Concerning Marketing Departments of Major Global Corporations - Essay Example The paper tells that interests in the ethical issues that pertain to international business have grown enormously due to the complexity of the global business environment of the 21st century. Ethical issues for corporations are very important, especially in the age of the internet as information is accessible to everyone. Marketing activities usually pose significant ethical issues in business such as price discrimination and unfair pricing, miscellaneous unfair competitive practices, dishonest advertising, price collusion with competitors, exploiting social paradigms, establishing guilt, post-purchase dissonance, insufficient expertise and cutting corners. Ethical dilemma, otherwise called moral dilemma, are situations in which there are two alternatives whereupon choice is to be made between them, however neither the option has the capacity to resolve the situation in a morally or ethically acceptable manner because the individual and societal ethical or moral guidelines are not ab le to provide a satisfactory result or outcome for the chooser. A circumstance is viewed or regarded as a moral dilemma on the off chance that it fulfills the accompanying three conditions. The first basic condition obliges that an individual must make a decision about the best course of action. Also, there must be different courses of action for the chooser to select from. Finally, there should be no perfect solution so that regardless of the course of action taken; at least one ethical principle is compromised. Therefore, the chooser is subjected to an intricate circumstance that involves an apparent mental conflict between moral imperatives and complying with one option results in transgressing the other.